Optimising your resources
Membership organisations generally understand the need for the CRM and website engagement platforms we provide.
However, often there aren’t the strategies in place to fully utilise them. Whether your focus is on retention, acquisition or both, you need a clear member marketing and communications strategy to inform and fully leverage the tools that deliver your member experience.
We can provide you with flexible, specialist membership marketing guidance on areas that you may struggle with resourcing internally, or would simply like a little extra guidance on.
We’ll help you with:
MEMBERSHIP AND DONOR STRATEGY
Personas, value proposition, models and life cycle
Consolidated acquisition and engagement plans
Useful, useable, engaging, targeted content
SEARCH ENGINE MARKETING
Increasing site visitors and reducing bounce rates
SOCIAL MEDIA STRATEGY
Digital visibility, lead generation and advocacy through dialogue
DATA USE AND MANAGEMENT STRATEGY
Target, tailor, track and report effectively, insightfully and legally.
Internal/external communications and change management