jon_buttolph
(Our)Volunteers could see the email statistics of member engagement, which encouraged those who were slow to be convinced of the benefits of centralisation.
Jon Buttolph , Head of Membership & Professional Standards , CIEH
Justin Turner
On big projects, it’s really, really hard to find someone who does what they do, that mix of flexibility and reliability is rare.
Justin Turner , Head of IT , CIEH

How we centralised regional member events (without falling out with our Volunteers)

Background

  • The CIEH was founded in the 1840 and is the professional voice for environmental health.
  • Providesinformation and policy adviceto government, environmental and public health practitioners.

Challenge

  • We had a problem with our CRM system
  • We brought Trillium in to look at our CRM database. They also carried out integration projects with our website, followed by a CRM upgrade.
  • They helped us introduce an event management system.

Our events booking system was not working

  • We run over 150 events annually, and our regional volunteers run their own events. However, because there was no common event booking system, we ran into issues.
  • There was not enough central coordination of events.
  • Our head office often didn’t know what was happening, and;
  • Diary clashes around head office and regional events.
  • Members called into our head office to ask about locally organised events, and the team were unaware.
  • The regions couldn’t tell who were members when booking events.
  • No website integration.

Solution

  • Trillium introduced our new event management system that integrated with our CRM and website.

Outcome

  • Single source of CIEH event information.
  • Members can book events online, 24/7.
  • Members attending more than one event per quarter increased.

The Trillium difference?

  • It's a partnership.
  • I can chat with them and rely on them to say 'look, we'd love this piece of work, but we don't recommend it for the following reasons…'

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